Smart Tourism in Saudi Arabia: A Push Towards a New Era of Tourism

In Saudi Arabia, the future of tourism isn’t a distant dream. It’s unfolding right now.

As the Kingdom races ahead with its Vision 2030 goals, a new chapter in exploration is emerging. Tourism is being reshaped.

The new wave of smart tourism in Saudi Arabia blends centuries-old heritage with groundbreaking technology. It’s transforming everything—from how visitors plan their trips to how they experience the Kingdom’s most treasured and breathtaking landmarks.

Whether you’re a curious traveler, a returning expat, or a pilgrim on a spiritual journey, your next visit will feel different.

It will be powered by AI. Enriched by augmented reality. And guided by innovations that make discovery seamless, personalized, and unforgettable.

Digital Innovations That Rethink Travels

Traveling to Saudi Arabia has never been more convenient, thanks to a suite of digital tools designed to streamline every step of the journey, including:

E-Visas and Digital Travel Permits: Tourists from eligible countries can apply for e-visas online, receiving approvals swiftly. These visas allow for multiple entries and stays of up to 90 days, facilitating hassle-free travel planning.

Nusuk: The first-ever official platform that allows pilgrims and travelers to plan, book, and experience their spiritual visit to Makkah, Madinah, and beyond. From securing an eVisa to reserving flights, accommodations, and transportation, Nusuk simplifies every step of the journey.

AI-Powered Assistance: The Saudi Tourism Authority has introduced “Sara,” an AI-driven virtual tour guide offering real-time information. It also offers personalized recommendations, and multilingual support, enhancing the travel experience.

Smart City Initiatives: Projects like NEOM are at the forefront of integrating AI and IoT. They create futuristic urban experiences, offering visitors a glimpse into the cities of tomorrow.

Immersive Experiences Through AR and VR

The Saudi Tourism Authority has launched the beta version of "SARA," an artificial intelligence (AI)-powered smart guide for Saudi tourism. – (Credits: SPA) — The Saudi Tourism Authority has launched the beta version of “SARA,” an artificial intelligence (AI) – (Credits: SPA)

Saudi Arabia is effortlessly weaving augmented and virtual reality into its tourism vision. These tools are creating immersive experiences. They’re also driving a shift toward tech-powered, sustainable travel across the Kingdom.

Augmented Reality in Tourism: At historic sites like AlUla and Diriyah, AR brings the past to life. It adds interactive layers to ancient ruins. And it deepens cultural understanding through engaging, visual storytelling.

Virtual Tourism Experiences: Platforms like the Metaverse let visitors explore Saudi landmarks from anywhere. They make tourism more inclusive. And they offer a glimpse into the Kingdom’s rich heritage, no matter where you are in the world.

Cultural Tourism Innovations and Heritage Preservation

Preserving and showcasing cultural heritage is at the heart of Saudi Arabia’s tourism strategy. Across the Kingdom, historical sites are being protected and reimagined. Advanced engineering and thoughtful development are helping push smart tourism even further.

Restoration Projects: Historic areas like Jeddah’s Al-Balad are coming back to life. Restoration efforts blend traditional architecture with modern comforts. They invite tourists in while honoring the stories of the past.

Interactive Museums: Museums across Saudi Arabia are going digital. Through screens, sound, and smart displays, they turn history into an experience. One that’s engaging, educational, and memorable for all ages.

Sustainable and Inclusive Tourism

Saudi Arabia supports ambitious projects that combine environmental conservation and luxury hospitality to attract many visitors annually by 2030. – (Credits: SPA)

Sustainability and community engagement are integral to Saudi Arabia’s tourism transformation and are the focal point of the Vision 2030 as well.

Eco-Friendly Developments: Projects like the Red Sea Project focus on renewable energy and environmental conservation, aiming to create sustainable tourist destinations that preserve natural beauty.

Community Engagement: Initiatives are in place to involve local communities in tourism, ensuring economic benefits are widely distributed and cultural authenticity is maintained.

Beyond The Desert – Smart Tourism in Saudi Arabia

The Saudi government is the largest investor in tourism and hospitality in the country, making green hotels an integral part of Saudi Arabia’s sustainability DNA. – (Credits: Leaders)

As we look to the future, several trends are shaping the Saudi tourism landscape and changing how tourists experience the Kingdom and its treasures.

Smart tourism in Saudi Arabia is gaining momentum, with a 14% surge in regional travel demand in early 2025. As the Kingdom continues to invest in cutting-edge travel technology, it remains a leader in innovative, seamless experiences. From luxury resorts to vibrant cultural festivals, Saudi Arabia is redefining what it means to explore, offering something for every kind of traveler.

Smart tourism in Saudi Arabia is redefining the travel experience, blending tradition with innovation to offer unforgettable journeys. As the Kingdom continues to invest in digital infrastructure, cultural preservation, and sustainable practices, travelers can look forward to a future where exploration is seamless, immersive, and enriching.

For more information and to plan your visit, explore the official Saudi Tourism website.

FAQs

What is smart tourism in Saudi Arabia?
Smart tourism in Saudi Arabia refers to the integration of advanced technologies, such as artificial intelligence, virtual and augmented reality, and smart city infrastructure, into the travel and tourism experience. It aims to enhance convenience, personalization, and sustainability for both domestic and international visitors.

How do I apply for an e-visa to visit Saudi Arabia?
You can apply for an e-visa online through the official Visit Saudi eVisa Portal. The process is straightforward, offering multiple-entry options and validity for up to 90 days, making it ideal for tourists looking to explore the Kingdom’s diverse destinations.

What role does AI play in enhancing travel in Saudi Arabia?
AI plays a key role in transforming the tourist experience. The Saudi Tourism Authority launched Sara, an AI-powered virtual tour guide that offers real-time recommendations, personalized itineraries, and multilingual support to travelers.

Which destinations in Saudi Arabia use augmented or virtual reality?
Historic and cultural sites like AlUla, Diriyah, and Jeddah’s Al-Balad offer augmented reality (AR) experiences that let you interact with stories from the past. You can also explore Saudi landmarks virtually through immersive Metaverse tourism platforms.

What are some sustainable tourism projects in Saudi Arabia?
Saudi Arabia is prioritizing sustainability in tourism with mega-projects like The Red Sea Project and NEOM, which focus on eco-friendly development, renewable energy, and marine conservation. These initiatives are part of the broader Saudi Vision 2030 plan to create inclusive and responsible tourism. Discover more on Seneca ESG’s breakdown of Vision 2030 tourism goals.