Imagine walking through the doors of the Riyadh International Convention & Exhibition Center this October. The halls are alive with energy. Rows of fashion, sportswear, and design brands filling the space with color, texture, and vision. This is Saudi Lifestyle Week 2025, happening from October 6 to 8, and it is the Kingdom’s first B2B platform where global style meets Saudi business opportunities.
Fashion, Sportswear, and Design Under One Roof
What makes this exhibition special is how it brings together three industries that shape the way people live and express themselves.
A Front Row Seat to Saudi Fashion
Here you’ll find everything from ready-to-wear for women, men, and children to footwear, accessories, and textiles. Buyers, wholesalers, and department store representatives will be walking the aisles, looking for the next collection to bring into the Saudi market. For international fashion brands, it’s a chance to place their designs directly into one of the fastest-growing retail landscapes in the region.
Sportswear on the Rise
Saudi Arabia’s sports culture is growing fast, and so is its demand for activewear. The sportswear market is worth nearly $2 billion today and is on track to reach almost $3 billion by 2033. Inside this section, you’ll find international brands showcasing gear, shoes, and apparel built for a market that is young, health-focused, and ready to spend.
A Canvas for Saudi Design
Design takes center stage with furniture, interiors, and lighting that reflect the Kingdom’s urban transformation. Whether it’s home furniture, contract designs, or office spaces, this sector mirrors Saudi Arabia’s creative ambitions. With billions invested into real estate and giga-projects, the demand for innovative design solutions has never been higher.
Saudi Lifestyle Week Impact on Vision 2030 Goals
Saudi Lifestyle Week ties directly to Vision 2030, which places creativity, retail, and entrepreneurship at the heart of economic growth. With nearly 70% of the population under 35, Saudi Arabia is one of the youngest, most style-conscious markets in the world. The fashion sector alone is expected to hit $60 billion by 2025, and new shopping malls and lifestyle hubs are opening across the Kingdom. For you as a brand or buyer, the timing could not be better.
Meet the Organizers Bringing Global Experience to Riyadh
Behind this event are two names with decades of experience. Riyadh Exhibitions Company (REC) has organized more than 450 events since 1980, while Honegger Group brings international networks from Milan, Düsseldorf, Paris, and Dubai. Together, they are curating an event that is global in scale yet deeply rooted in Saudi Arabia’s market needs.
International Brands Joining the Saudi Lifestyle Scene
Over 100 exhibitors from across Saudi Arabia, Europe, and beyond will be present. From Italian luxury labels to innovative sportswear companies and interior design houses from Germany, Spain, and Türkiye, the mix of participants reflects the international appetite for Saudi Arabia’s lifestyle market. This is your chance to see who is shaping the future of fashion, sportswear, and design in the Middle East.
The Home of Saudi Lifestyle Week 2025
Your journey takes you to RICEC, a venue designed for international trade shows. Accessible by car through Eastern Ring Road or Airport Road, and connected to the city by the RED metro line, it makes attending simple. Parking is free for visitors at Gate 2, with valet and VIP services available at Gate 5. The exhibition runs daily from 1:30 PM to 9:00 PM, and entry is open to professionals over the age of 16.
Style Turns Into Business
What makes Saudi Lifestyle Week 2025 Riyadh a must-visit is its networking power. This is where distributors, retailers, designers, architects, and investors meet face to face. Expect masterclasses, workshops, catwalk shows from next-generation Saudi designers, and even live demos in beauty, cooking, and fitness. For businesses, it’s a space where conversations quickly turn into contracts, and ideas into long-term partnerships.
The Saudi Market in Motion
Saudi Arabia’s lifestyle sector is moving fast. E-commerce alone grew more than 30% last year, and the retail market is set to reach $150 billion by 2026. With giga-projects like NEOM, The Red Sea, and Qiddiya reshaping entire cities, demand for fashion, furniture, and lifestyle products is skyrocketing. Attending Saudi Lifestyle Week 2025 is your entry point into this momentum.
Your Gateway to Business, Creativity, and Connection
When you step into Saudi Lifestyle Week 2025, you step into the heart of Riyadh’s style transformation. It is a space where trends meet opportunity and where international creativity finds a place in Saudi Arabia’s future. For three days in October, business and design, fashion and sportswear, inspiration and investment, will all share the same stage. If you are part of the lifestyle industry, this is where you need to be.
FAQs
What is Saudi Lifestyle Week 2025?
It is an international B2B exhibition in Riyadh bringing together fashion, sportswear, and design under one platform. The event runs from October 6 to 8, 2025, at the Riyadh International Convention & Exhibition Center.
Who can attend Saudi Lifestyle Week in Riyadh?
The exhibition is open to professionals aged 16 and above, including buyers, distributors, retailers, interior designers, architects, and investors. It is designed for business networking and trade opportunities.
Why should fashion and lifestyle brands exhibit at Saudi Lifestyle Week 2025?
Brands gain direct access to Saudi Arabia’s $60 billion fashion market and growing lifestyle economy. Exhibiting allows companies to meet buyers, form partnerships, and enter one of the fastest-expanding markets in the Middle East.
How do I register for Saudi Lifestyle Week 2025?
Registration is available through the official event website and the REC registration portal. Visitors and exhibitors are encouraged to register in advance for access to workshops, masterclasses, and matchmaking opportunities.
What sectors are represented at Saudi Lifestyle Week?
The event covers three key areas: fashion (ready-to-wear, accessories, footwear, textiles), sportswear (activewear and equipment), and design (furniture, interiors, and lighting). Together, they reflect the Kingdom’s growing creative economy.
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This article is brought to you by Soul of Saudi (a Saudi travel blog dedicated to uncovering the beauty, heart, and soul of the Kingdom).
