Just imagine for a second that you are wandering through a lively and welcoming Saudi souq, the scent of cardamom-infused coffee wafting through the air, the golden glow of dates piled high in wooden crates with the sun on top, and you feel a little parched. The sight of dates befriends you, and you find out there’s a new player in town, one that fizzes, refreshes, and carries the rich essence of Saudi Arabia’s most treasured fruit.
This drink is something that combines modern taste with heritage, summoned as Milaf Cola in Saudi Arabia, the world’s first date-based soft drink, an innovation that’s as bold as it is nostalgic.
For decades, the global soda industry has been dominated by household names Coca-Cola, Pepsi, and a battalion of sugar-laden competitors. But what happens when a drink rooted in heritage, crafted from the finest Arabian dates, and infused with the spirit of Thurath Al Madina, comes to the scene? A revolution in every sip awaits.
The Rise of Date-Based Drinks

Long before carbonated beverages filled supermarket shelves, dates were the lifeblood of Arabian sustenance. More than just a snack, they were a symbol of hospitality, nourishment, religion, and resilience, fueling travelers across the vast dunes of the Arabian Peninsula. So, why did it take so long for dates to find their way into soft drinks?
Saudi Arabia is driving local innovation and homegrown industries. It is stepping into the global beverage market with a contender that stands out for its authenticity and deep cultural roots. The story of date-based cola in the Kingdom is still unfolding. However, Milaf Cola has already made waves as the world’s first date-infused soda. By replacing processed sweeteners with the natural richness of Saudi-grown dates, it is redefining soft drinks. Milaf Cola offers a refreshing taste that embodies the soul of the Kingdom.
Thurath Al-Madina, a subsidiary of the Saudi Arabian Public Investment Fund, developed Milaf Cola. The brand launched it as part of the Kingdom’s commitment to innovation and wellness. The unveiling took place at the prestigious Riyadh Date Festival. CEO Bander Al-Qahtani and Saudi Agriculture Minister Abdulrahman Al-Fadley introduced the drink to industry leaders. Their presence marked the beginning of a new era for Saudi Arabia’s beverage industry.
What’s in the Sip? The Taste & Ingredients of Milaf Cola

So, let’s talk about flavor because no one wants a drink that’s just a gimmick. Milaf Cola Drink in Saudi Arabia isn’t here to be a fleeting trend; it’s here to redefine what a soda can be.
Unlike traditional colas that rely on corn syrup and artificial caramel flavoring, Milaf Cola with premium dates delivers a naturally complex sweetness balanced with a hint of tangy spice. The dates add depth and richness, while the fizz keeps things refreshingly light. It’s familiar yet unexpected, an ode to traditional Arabian flavors wrapped in modern-day refreshments.
And the best part? No synthetic additives. No high-fructose content. Just the pure essence of dates, carefully blended for a uniquely Saudi twist on soda.
A Healthier, Sustainable Revolution in Every Sip.
Rooted in heritage yet crafted for the future, Milaf Cola in Saudi Arabia is redefining what it means to enjoy a refreshing beverage. Made from premium dates, this revolutionary drink offers a naturally sweet and healthier alternative to traditional sodas. It has no added sugar and a wealth of nutrients like fiber, antioxidants, magnesium, and potassium.
Beyond its bold flavor, Milaf Cola with premium dates aligns with global health trends and sustainability goals. Produced with eco-friendly methods and locally sourced ingredients, the drink meets international food safety standards. It also reflects Saudi Arabia’s vision for economic diversification.
Early market reception has been overwhelmingly positive, with attendees at the Riyadh Date Festival praising its unique taste, a perfect blend of tradition and innovation. As a beverage that seamlessly bridges the past and the future, Milaf Cola is more than just a drink. It is a cultural statement in every sip.
Can Milaf Cola Take on the Global Giants?
Milaf Cola vs international soda brands? Now that’s a matchup worth watching. For decades, Coca-Cola and Pepsi have dominated the scene, but there’s a growing appetite for beverages that feel more personal, more locally inspired, and less mass-produced. This is where Milaf in Saudi Arabia holds its power.
A product of Saudi ingenuity, embracing the Kingdom’s rich date-growing tradition.
Dates aren’t just an ingredient. They’re a piece of Saudi identity woven into the daily life of every citizen. With natural sweetness and a distinctly smooth aftertaste, it offers a fresh take on what a soda can be. And let’s not forget the Saudi consumer. The new generation wants authenticity, sustainability, and a nod to their heritage in everything they consume. Milaf Cola in Saudi Arabia taps into that, making it more than just another soft drink. It’s a statement of national pride.
More than Just a Cola!
Soft drinks in Saudi Arabia have long been defined by Western imports, but times are changing. Milaf Cola with premium dates isn’t just a refreshing alternative; it’s a cultural shift. It’s a call to embrace local flavors, heritage-driven entrepreneurship, and the power of reinvention.
This isn’t just about a new soda on the market; it’s about Saudi Arabia’s bold move towards self-sufficiency, innovation, and redefining global tastes.
Milaf Cola is more than a beverage; it’s a distillation of Saudi heritage, a taste of the land itself. From the sun-drenched date palms that have nourished generations comes a drink that echoes the warmth and generosity of Arabian hospitality. It’s a sip of the desert’s heart, a reminder of ancient trade routes and the enduring spirit of innovation.
So, the next time you reach for a drink, ask yourself, do you want the same old sugary cola, or do you want to taste the future, infused with the essence of the past?
FAQs
What is Milaf Cola?
Milaf Cola is the world’s first date-based soft drink, crafted in Saudi Arabia using premium dates as a natural sweetener.
Who created Milaf Cola?
Milaf Cola was developed by Thurath Al-Madina, a subsidiary of the Saudi Arabian Public Investment Fund. It was officially launched at the Riyadh Date Festival.
How is Milaf Cola different from traditional sodas?
Unlike traditional colas that use artificial sweeteners and additives, Milaf Cola is naturally sweetened with dates. It offers a healthier alternative without synthetic ingredients or high-fructose corn syrup.
Where can I buy Milaf Cola?
Milaf Cola is currently available in Saudi Arabia, with plans for wider distribution in the future. Availability in international markets may follow as the brand expands.
Can Milaf Cola compete with global soda brands like Coca-Cola and Pepsi?
Milaf Cola offers a unique, heritage-driven alternative to mainstream sodas. It appeals to consumers looking for authenticity, natural ingredients, and cultural significance. Its success will depend on market expansion and consumer adoption.