Saudi Arabia is changing. The once-hidden corners of its culture are now open for the world to see. Skyscrapers rise alongside centuries-old souqs. Cafés buzz with conversation as the call to prayer drifts through the air. Expat life in Saudi Arabia is no longer just about adapting. It’s about discovering a country in motion.
For Fernanda Caroline, discovery has always been second nature. Born and raised in Brazil, she set out to explore the world at just 18, moving first to Spain before finding herself in the heart of Saudi Arabia. Through her social media, she shares the beauty of everyday life in Riyadh as an expat. Local traditions, food, football, and the warmth of a place that has welcomed her as one of its own. Her journey isn’t just about living in Saudi. It’s about experiencing it.
In this exclusive interview, Fernanda opens up about her journey as an expat in Saudi Arabia, the evolving expat experience, and the moments that make Saudi Arabia feel like home:
Your journey spans more than 20 years abroad. Can you take us back to the beginning? Where are you originally from, and what inspired you to start a life away from home?
I was born and raised in Brazil. Since I was 14 years old and throughout my entire adolescence, I felt a drive in me to discover the world. I remember my school colleagues laughing at me and teasing me when I told them that one day I would go out exploring the world and living in many countries. I think they stopped laughing when I left Brazil for good and moved to Spain once I turned 18.
What led you to Saudi Arabia, and what were your first impressions when you arrived? Was there a defining moment when you realized, ‘This place is home’?
My husband is a civil engineer, and this is not our first time in Saudi Arabia. We lived in Jeddah in 2012. I have loved Riyadh since the very first day. I am fascinated by this modern and vibrant society with infinite dining, entertainment, and cultural activities.
The generosity and hospitality of the Saudi people are just amazing, and the warm welcome we experienced here made us feel at home. I think this inspired me to leave my comfort zone and start displaying more and more of my daily life to the public.
You capture the essence of expat life in Saudi Arabia so beautifully. What are some of the most unexpected joys of living in Saudi Arabia that people back home might not imagine?
I believe people in the Western world have a completely wrong perception of Saudi Arabia, which, in my opinion, is caused by the incorrect media coverage they receive from mainstream media outlets. Unlike what people back home might expect, Saudi Arabia is a very “normal,” safe, and welcoming country full of opportunities for everyone, with a large entertainment sector, cultural events, and endless dining options for every taste and budget. In Saudi Arabia, you have a beautiful contrast between its vast and rich cultural heritage and the new, modern, and sophisticated Saudi Arabia, where the old merges with the new. To me, Saudi Arabia is a country where you can live a happy and safe life with family.
Culture shock is real, no matter how well-traveled someone is. Were there any particular traditions, customs, or everyday moments that fascinated you or took time to adjust to?
The biggest cultural shock was the women’s outfits, especially the abayas, which I had never seen before in my life. However, over time I got used to them, and nowadays, I even enjoy wearing abayas for special occasions like Ramadan events or social gatherings. There are so many beautiful designs and colorful options that enhance a woman’s beauty in a very unique and feminine style.
Another tradition and custom we had trouble adjusting to back in 2013 was that during prayer times, everything would close and shut down. This was a big headache for us because we had to plan our daily routine very carefully, especially for any outdoor activities like visiting the supermarket. Nowadays, this is much easier since most businesses remain open during prayer times.
Food plays a big role in your content, from home-cooked recipes to local dining experiences and 5-star restaurants. What are some must-try dishes in Saudi Arabia that you think everyone should experience at least once?
I love kabsa because rice plays an important role in Brazilian cuisine as well. A must-try for sweets is luqaimat—these little fried, sweet, and crunchy dumplings are just amazing. We love qahwa, the Saudi coffee; it’s a must as a welcome drink. The lentil salad is also very delicious.
Ramadan, Eid, and other Saudi celebrations have a unique energy. What’s it like to experience these traditions firsthand, and do you have a favorite moment or memory from them?
We love and enjoy the experience of Ramadan. Unfortunately, during our first years in Jeddah, maybe out of ignorance, we stayed away from participating in the amazing Iftar and Suhoor events. Most non-Muslim expats go on vacation during Ramadan to avoid the inconvenience of reduced business hours and the lack of food options during the daytime. However, we now see Ramadan differently. For us, it has become a must to stay here, immerse ourselves in the culture, and experience the incredible self-discipline, self-reflection, empathy for the less fortunate, and joy during Iftars and Suhoors. It’s just magical.
During Saudi National Day, the cities shine with a special and magnificent energy. It’s beautiful to watch the happiness and pride on the faces of Saudis as they celebrate this special day with true patriotism. We enjoy celebrating outdoors with our kids, loving the parades, and experiencing local food.
Beyond the grand landmarks, there’s a quieter, soulful side to Saudi Arabia. Are there any hidden gems or underrated places you’ve discovered that hold a special place in your heart?
The single most impactful experience that marked my life forever in Saudi Arabia was my visit to Al-Balad, the Historic District of Jeddah, in 2013. That was my first real contact with Arabian culture and tradition—the merchants and small shops in the streets, the lovely little coffee shops—it was an authentic first encounter with Arabic roots. I can’t wait to visit Jeddah again. Another hidden and trending gem on our bucket list is AlUla.
Your social media radiates warmth, humor, and authenticity. How do you balance sharing your personal life with the more curated aspects of being a digital creator?
I try to show less about my personal life and family and focus more on what Saudi Arabia has to offer—its high quality of life, rich culture, gastronomy, and entertainment options. I especially like to emphasize football. I love football—it runs through my Brazilian veins. I am trying to promote Saudi football to expats, encouraging them to come to the stadiums and watch the games. As Saudi Arabia prepares for the 2034 World Cup, I aim to give people outside the Kingdom an insight into the SPL, showcasing the quality of the league, its international stars, and the fans’ passion for the game.
I want to encourage and inspire people outside the Kingdom to visit Saudi Arabia. Sadly, many still have prejudices, especially regarding the absence of alcohol, which makes it less interesting for some. However, in my opinion, this is an insignificant restriction compared to the unique culture and all the amazing things Saudi Arabia has to offer.
Every expat has a ‘first’! Like the first time trying Saudi coffee, the first time in a desert camp, or the first time hearing the call to prayer echo through the city. Can you share a ‘first’ that left a lasting impact on you?
Saudi Arabia is full of “firsts” because Arabic culture is so different from what I grew up with. Everything was new to me.
Trying Saudi coffee for the first time was an exotic experience—I remember the strong aroma of spices; it was like smelling the identity of a people. With Saudi coffee, you either love it or hate it. Fortunately, my entire family, including my kids, loves it.
Hearing the call to prayer echo through the city for the first time was a deeply spiritual experience. Every time I hear it, I get goosebumps. There is such peace and depth in the voice when they recite the prayer. Even though I am not Muslim and don’t understand the words, it triggers something in me—I can’t help but reflect on my life, my family, my dreams, and my desires.
The desert camp was another fascinating experience. Sitting on the sand dunes, feeling the breeze on my face, and watching the sunset was magical. In those moments, you truly realize how great God is and how fortunate we are to be alive.
With Saudi Arabia evolving so rapidly, do you feel your experience as an expat today is different from when you first arrived? What’s the most exciting change you’ve witnessed?
My first time in Saudi Arabia was from 2013 to 2016, and my second time in Saudi Arabia is from 2024 onwards. Having missed the transition period between a closed society and an open society, the difference I am experiencing now between both periods in Saudi Arabia is so huge that it almost feels like I am living in a different country.
Everything has changed. The people are more outgoing and friendly; the invisible wall I felt as an expat 10 years ago is gone. People look at you in a different way—warm and welcoming, with curiosity towards expats.
Women can drive, the dress code is more liberal now, there are no mandatory single/family sections anymore, no Mutawa, and businesses remain open during prayer times. The country has become open to the public in terms of entertainment and cultural events such as cinema, music concerts, Formula 1, and many other tourist activities.
I am confident that with Vision 2030 and all the mega projects underway, Saudi Arabia is on the path to transforming into a modern, sophisticated, and vibrant society, with its rich cultural heritage and identity as the backbone of that transformation.
Family is a big part of your content. How has living in Saudi Arabia shaped your family’s perspective on culture, travel, and home?
Saudi Arabia is a multicultural country, and living here provides an excellent opportunity for my kids to learn from people of different nationalities and cultural backgrounds. This experience shapes their future with a foundation of tolerance and respect for all people, regardless of their color, faith, nationality, or social status. I am sure this will help them grow into open-minded and tolerant individuals.
Your journey is inspiring to so many, whether they are fellow expats, travel lovers, or those simply curious about Saudi Arabia. What’s one piece of advice you would give to someone moving to the Kingdom for the first time?
Come with an open mind, and don’t isolate yourself inside expat compounds or expat WhatsApp groups. Go out, explore, and experience Saudi Arabia. Make friends with locals, live and breathe the culture—you won’t regret it! That’s exactly what I’m doing: embracing the Arab people and their culture, and the experiences I gain from it are priceless.
My tip for any newcomer is to try to integrate with the local people, respect their culture and traditions, forget any prejudices you may have had before coming here, and fully embrace these new and exciting experiences.
If you could describe Saudi Arabia in just three words, what would they be, and why?
Rather than three words, I would express it in three phrases:
- Rich in cultural heritage merged with modernity
- Hospitality
- Booming job opportunities
With everything you’ve experienced so far, is there a particular story, encounter, or adventure that truly defines your time in Saudi Arabia?
When I first arrived in Jeddah in 2013, I was very closed-minded and had little contact with Saudis and their culture. I mostly spent my time with other expats, living in a kind of bubble.
However, when I came back to Saudi Arabia in 2024, I was more experienced, more mature as a woman, and ready to fully embrace the Saudi culture and people. My perception of Saudi Arabia and my mindset have completely changed. Nowadays, I feel totally integrated and at home—like I am a part of Saudi Arabia.
What’s next for you? Any upcoming travel plans, collaborations, or personal projects that you’re excited to share?
I am part of a relatively new but exclusive digital magazine called Modern Era as an influencer and part of the PR team. The main objective of this magazine is to showcase the quality of life in Saudi Arabia, which aligns perfectly with my vision and inspirations. I am very happy with my collaborations in Modern Era and grateful for the opportunity to highlight the beauty and lifestyle of Saudi Arabia.
I am excited for future collaborations in fashion, lifestyle, gastronomy, and travel.
My husband and I can’t wait to visit two of Saudi Arabia’s top trending destinations—AlUla and the Red Sea—in the near future.
Home is Where the Heart Is
Fernanda’s story reminds us that home isn’t just a place. It’s a feeling. It’s in the friendships made, the flavors discovered, and the moments that change your perspective. As the Kingdom opens its doors to the world, voices like hers bring a fresh lens to what expat life in Saudi Arabia truly looks like. For those curious about the Kingdom, her journey is an open invitation. Come with an open mind, and you just might find yourself calling it home too.
