This summer, Saudi Arabia is inviting you to see the country in a new light. Not through glossy brochures or overused promises, but through something that feels much closer. The places you thought you knew. The ones you’ve only seen in photos. The little details you remember long after you’ve left.
Colour Your Summer Saudi 2025 is more than a seasonal tourism campaign. It’s a full-scope invitation to experience the country’s coastlines, mountains, cities, and festivals from May through September. With over 600 tourism experiences and 250 travel deals, there’s a lot happening. But the heart of the program stays simple: reconnect with places, people, and stories.
What is Saudi Arabia’s Colour Your Summer Initiative
The Colour Your Summer Saudi 2025 program was launched by the Saudi Tourism Authority to change the way people experience the Kingdom in summer. It runs from May through September and brings together more than 120 tourism partners from airlines, hotels, resorts, and global travel platforms.
The goal is to welcome over 41 million visitors from 18 countries, with tourism spending expected to cross SAR 73 billion. That momentum follows Saudi Arabia’s 2024 record, where the country reached 116 million visitors and raised its long-term target to 150 million annually by 2030.
Riyadh Brings the Energy
This summer, Riyadh isn’t slowing down. The city becomes a global gaming capital with the Esports World Cup taking over Boulevard City. It’s the biggest tournament of its kind with 25 games, 2,000 players, and over $70 million in prizes. But it’s not just for players. Community tournaments, anime cafés, old-school arcades, and live concerts make the experience feel immersive for everyone. Whether you’re a fan or just curious, there’s something to step into.
Aseer Offers Breathable Days and Quiet Evenings
If you’ve ever craved cool air in summer, Aseer might be the answer. Perched in the southwest, this region is known for its mountain weather, but also for its calm. The Aseer Summer Season brings new life to Al-Muftaha Village with arts, music, and outdoor activities. It’s where the air feels lighter, and the pace gives you space to slow down.
Jeddah Moves with the Water
Jeddah leans into its coastal charm. New beaches. Marine adventures. Water shows. The city is full of movement this summer. The famous Jeddah Season returns with fresh entertainment, including the visual theatre of Circus 1903. Families can walk through City Walk, try different cuisines, or spend the evening by the water. It’s a version of summer that feels open and full.
The Red Sea Islands Go Quiet and Luxurious
JeddahLuxury Meets Sustainability in Sheybarah Island in Saudi Arabiaand Ummahat Islands are now open, and they’re unlike anything else. With eco-resorts like St. Regis Red Sea and Nujuma by Ritz-Carlton, everything is built for stillness. Villas sit on clear waters, and the design feels futuristic but soft. Power comes from renewable sources. Everything operates in a way that respects the land and the sea.
Taif Keeps Its Breeze
Taif has always had a summer calm to it. It’s the altitude, but also the mood. You can smell the roses in Arruddaf Park. You can walk through the old markets or drive into the hills of Al-Shafa and Al-Hada and forget that the temperature ever rises above 30. This summer, the city’s events bring music, culture, and food into the open air.
Al-Baha Gives You Forest Shade
Al-Baha is tucked between valleys and mountains. It’s often overlooked, but it shouldn’t be. Trails wind through Raghadan Forest. Villages built of stone hold generations of memory. There’s space here to be quiet, or to hike, or to sit in the mist. The air is cooler. The trees are tall. And if you’ve been looking for a new part of Saudi to experience, this might be it.
Getting Around Is Easier This Year
More than one million domestic flight seats have been added across airlines like Saudia, Flynas, and Flyadeal. That means more freedom to move from one experience to another without long delays or high costs. Hospitality brands, local guides, and transportation services are all leaning in to meet the moment.
You’ll See These Events in Saudi Arabia This Summer
- Esports World Cup in Riyadh: July 8 – August 24. Includes 25 tournaments and a global gaming festival.
- FIBA Asia Cup in Jeddah: August 5 – 17. Basketball teams from across Asia compete in a major tournament.
- Circus 1903 in Jeddah: June 7 – 11. Theatre, acrobatics, and storytelling with a touch of nostalgia.
- AlUla Summer Nights: Throughout August. Stargazing, concerts, and cultural moments in the heart of Saudi’s heritage landscape.
A Program Shaped by People and Places
This summer’s program comes out of steady collaboration. More than 120 partners have been involved, including local operators, airlines, hotel groups, and travel platforms.
Private sector investment reached SAR 300 million. Agreements were signed with international hotel chains and booking platforms to make travel more accessible and seamless. The effort goes beyond attracting visitors. It’s about building something long-term. Something that benefits both the people who work in tourism and those who travel through it.
The aim is to make summer in Saudi feel worth planning for. Familiar enough to return to, varied enough to experience differently each time.
When Summer Becomes a Story You Want to Keep
This summer, take your time to explore places the right way. The season is unfolding slowly across cities and coastlines, through late-night walks and early morning markets. Colour Your Summer Saudi 2025 is an open invitation to spend time in places that hold meaning, even if it’s your first time seeing them.
It’s about travel that feels connected, planned with care, and made richer by the people you meet along the way. The season is wide, the options are many, and somewhere in the middle of it, you’ll find a place you want to revisit.
Download the list of events and things to do across Saudi Arabia this Summer.
FAQs
What is Colour Your Summer Saudi 2025?
It’s a national tourism campaign running from May to September 2025 with 600+ travel experiences across Saudi Arabia.
Which destinations are part of Saudi’s summer tourism program?
Destinations include Riyadh, Jeddah, Aseer, Taif, Al-Baha, and the Red Sea Islands.
What kind of events are planned for Saudi Summer 2025?
The summer includes the Esports World Cup, FIBA Asia Cup, Circus 1903, and AlUla Summer Nights.
Are there eco-friendly travel options in Colour Your Summer Saudi 2025?
Yes. Red Sea luxury resorts use renewable energy and support marine conservation.
How much tourism spending is Saudi Arabia expecting during Saudi Summer 2025?
SAR 73 billion in projected spending, with more than 41 million visitors expected.
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This article is brought to you by Soul of Saudi — a Saudi travel blog dedicated to uncovering the heart and soul of the Kingdom.
