Heritage just got a serious heat check as Adidas Originals has turned up the volume on culture with a drop that’s equal parts style, story, and the pulsing Saudi soul. Say hello to The Loomhood Collection, a limited-edition capsule that’s as grounded in Diriyah and made to complement the urban nomad. The Adidas Originals inspired by Diriyah is history rethreaded and stitched into your drip with boldness, finesse, and that unmistakable Middle Eastern vibe.
The collection pulls threads straight from Diriyah’s legacy of centuries-old weaving techniques that told stories long before black-screens. By remixing these traditional patterns and textures into today’s sneaker and streetwear scene, Adidas is putting Saudi culture front and center, one stitch at a time.
The Heartbeat of Diriyah
As Saudis, we know that Diriyah is more than a place, as it’s ‘the vibe’. It’s where centuries of Saudi culture were born, where stories were spun on looms and passed down like heirlooms, and the Adidas Loomhood Collection taps right into that energy, bringing ancestral artistry into the now.
The result? Two of Adidas’ most iconic silhouettes, the Samba OG and Handball Spezial, are reworked with heritage-inspired touches. It’s like Talli from the UAE, Khayamiya from Egypt, and Sadu from Saudi Arabia, stitched directly into the sneaker game while being true to the Adidas Originals roots.
But let’s be real about one thing that Sadu’s the star here – it’s old, geometric, unapologetically local, representing its pride, its power, & its persona! The design taps into the timeless rhythm of Sadu weaving, which is a Bedouin-born craft known for its bold geometrics and desert-rooted tones with heritage in motion. The laces are a subtle tribute to master weaver Rashidah, who’s been threading stories into fabric for over 30 years. The artist’s touch adds depth, soul, and street cred to every step.
A Cultural Wake-Up Call
While most streetwear collections chase trends, Loomhood stands in its own lane. This is fashion with depth oozing the style of artisan workshops of Riyadh to the style-packed sidewalks of Diriyah.
Every pair comes embedded with the actual coordinates of the artisans who inspired it. Let that sink in. Your sneakers? Literally rooted in real places, made by real people who live and breathe this legacy.
The collection is a reminder that heritage doesn’t belong in museums; it belongs on the streets, on the move, and on the feet of the next generation of Saudis.
This drop doesn’t just get 10/10 on looks but has made its superhero landing during Saudi Arabia’s Year of Handicrafts, echoing Vision 2030’s vibe of preserving culture while pushing it forward.
Limited Drop, Infinite Style
Let’s talk about exclusivity. The collection is only available in select spots across the region, including Maison 69 in Cairo, Dubai Mall, and right here in Riyadh at the ever-glossy Riyadh Park Mall from April 21–30. And yes, there’s a full pop-up experience in Dubai to kick things off, complete with in-store sneaker customization and limited-edition laces.
Translation? These are not sitting on shelves. You blink and you miss. So, if you’re trying to cop, better move fast because the ‘culture’ waits for no one!
Streetwear with Soul & Threads
As a cultural reset, the Adidas Originals inspired by Diriyah asks the big question: What does it mean to wear your roots? To let your fashion speak in dialects your ancestors would recognize?
This drop lands at the intersection of authenticity and aesthetics, heritage and hype. It’s new-generation approved, Saudi-proud, and globally aware.
And as the Kingdom embraces this new wave of creative expressionism, the Loomhood Collection is proof that street style doesn’t have to trade depth for drip. You can walk tall in kicks that tell a story. You can flex and represent.
It’s time to lace up the culture, step into the story, and rock the roots. Let the world know that Diriyah isn’t just history. It’s the future!
FAQs
What is The Loomhood Collection by Adidas Originals?
The Loomhood Collection is a limited-edition streetwear drop by Adidas Originals, inspired by traditional crafts from Diriyah (Saudi Arabia), Al Fahidi (UAE), and Old Cairo (Egypt). It reimagines the Samba OG and Handball Spezial silhouettes with rich patterns, textured laces, and artisan flair.
Where can I buy the Adidas Loomhood Collection in Saudi Arabia?
You can score a pair at Riyadh Park Mall between April 21–30, 2025. This is the official Saudi release spot for The Loomhood Collection, following the Dubai and Cairo launches.
What makes the Diriyah-inspired Adidas Originals so unique?
Each pair channels centuries-old weaving techniques from Diriyah, reworked into wearable art. Plus, you’ll find engraved coordinates linking back to the exact location of the artisan whose story you’re now stepping into.
Will there be customization options for The Loomhood Collection?
Yes! In select pop-up locations, including Riyadh and Dubai, you can get exclusive laces and personalized touches. It’s part of Adidas’ mission to blend fashion with culture, one detail at a time.
